Moscow, Typical

Meet Maxim Lessnick. An extravagant dweller of Moscow, he is among its less-typical characters. Maxim trades in ethnic goods, black market magic and battle hypnosis, which makes him a perfect companion for the Bears & Vodka crew.

Since not being mainstream is so typical of the trendy Muscovites, we thought we’d ask him to do the very usual things Muscovites do—on the most tourist-polished Moscow landscapes imaginable.

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By Bears & Vodka

One cannot simply become a member of Bears & Vodka crew. But when one does, scores of videos are made, dozens of photoshoots are put together and, of course, vodka is drunk by gallons. Because that's what we do.